Warning bells are sounding for television and newspaper operations as a Gallup poll finds confidence in TV news reached a new low while confidence in newspapers is close to its 2007 bottom, notes GrumpyEditor.com.
In Gallup’s latest poll, 25 percent of adults expressed “a great deal or quite a lot” of confidence in newspapers. That’s down from 28 percent last year and half the 51 percent high reached in 1979.
Meanwhile, confidence in television news declined to 21 percent from 27 percent last year and 46 percent at its high point in 1993 when Gallup started tracking confidence in that category.
“This year's updates mark a setback from last year for both television news and newspapers, when Americans appeared to be regaining some confidence in these institutions," said Gallup.
Noteworthy is that Gallup found liberals and moderates “lost so much confidence in television news this year --- 11 and 10 points, respectively --- that their views are now more akin to conservatives' views.”
Many of the groups that lost confidence in television news also tended to lose confidence in newspapers, though to a lesser degree, said Gallup. “These include liberals, older Americans, men and postgraduates,” it added.
“Americans have grown more negative about the media in recent years, as they have about many other U.S. institutions and the direction of the country in general,” pointed out Gallup.
The latest Gallup poll was based on telephone interviews June 7 to 10, with a random sample of 1,004 adults, aged 18 and older, living in all 50 states and the District of Columbia.